“According to a study by the Small Business Administration (SBA), effective signs can increase business by as much as 150%. Customers pick up important visual cues about your business during brief interactions as they pass your signage on a highway, along a street, or in a mall concourse”. Aug 17, 2023

Proper signage and point-of-sale (POS) materials can help increase sales and impulse buys dramatically if you do a good job with them. Using visual triggers effectively may increase your sales by up to 29.5% since attention equals opportunity.  Besides attracting more foot traffic to the store, they influence shoppers in-store to make unplanned purchases.  

When it comes to outdoor signage, window signs FedEx survey found  that almost eight in 10 (76 percent) American consumers enter a store they have never visited before based on its signs, and nearly seven in 10 (68 percent) have actually purchased a product or service because a sign caught their eye. Consider your new placements, specials, Brand/Product information and more.

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