7 reasons Why You Should Re-think Your Print Strategy
All hail print is alive and well and it works a ton better than email marketing and other electronic messaging formats.
Oh, I remember the days when everyone printed inserts delivered by the mail, every week or month. I get inserts from Rooms To Go, Ashley and other large retailers almost every week, if not bi-weekly - even Wayfair.
By Laura Moore - VP Marketing, Imagine Advertising Yes, mail is expensive, but only if the ROI doesn’t match up.
According to the USPS, 98% of people visit their mailbox every day to get their mail and 77% of people sort through their mail immediately.
With the digital age taking over virtually everything, print was crowded out. I ask, why?
Here are seven interesting facts you must review and consider when planning your marketing mix.
- Overall, average response rates for direct mail fall between 2.7-4.4 percent. Contrast that with email's average response rate of 0.6 percent and you'll see why direct mail can be especially impactful.
- Although the Millennial generation (ages 28-43), much like most generations, is heavily invested in technology, they still appreciate non-digital forms of communication. In fact, studies show that Millennials respond extremely well to direct mail and print overall.
- Millennials are twice as likely as boomers (ages 60-80) to use ad blockers. Additionally, only 19% of Millennials report opening marketing emails “always” or “frequently”.
- Millennials value print and direct mail in general: 69% of Millennials said they “somewhat”or “very much” like coupons for restaurants, special events while 65% said they like coupons/discounts for retail businesses.
- 42% of consumers reported an increased interest in receiving direct mail compared to a year ago
- Younger generations were most interested in direct mail, with 61% of those aged 18-26 agreeing with this sentiment
- Consumers report an affinity toward direct mail because they like having a physical copy of information to refer back to (47%), it being easier to remember than email (30%) and it being fun to open (28%)
Source: 1. Small Business Trends Magazine. 2. datatargetingsolutions.com 3. www.lob.com
The more you remind people who you are and what you do, you will become “Top of Mind” when it comes to a purchase decision.
If you don’t promote your products and services where people will see them and engage, you will become irrelevant in the purchase funnel.
To plan a print strategy for 2004, choose an agency focused on selling furniture and mattresses. Contact Imagine Advertising - Our award winning design team will brand your company vision in print and get it into the hands of prospects most likely to purchase. Give me a call: 941-744-6977
Source: RR Donnelly Research, Valassis Research, Internet Search 2024
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Check Out Our Most Recent Newsletter - 04/24/2024
Check Out Our Most Recent Newsletter - 04/24/2024
In this newsletter, we cover some critical subjects that address several subjects Retailers and Brands must address in this crazy economy. #1) Your demographic targeting with your Ad spend #2) Next we discuss how BLOGS drives traffic and sales more so than any other platform. #3) With today's rough economy, we discuss why you should consider "Outsourcing" some of your work to save money, increase efficiencies, and generate more revenue.
#4) Lastly we discuss two very important issues relative to how you can sell more online and how to do it. We also give you ideas for promotions.
If you want a PDF of this newsletter, email us at info@imagineadv.com and we'll send it out to you
COMPANIES WITH BLOGS GET 55% MORE VISITORS AND 97% MORE INBOUND LINKS.
