I Think Print In The Mail Has A MUCH BETTER ROI Than Digital! PROVE ME WRONG.

Especially when it comes to higher-ticket items like furniture and appliances.

Let me start this off.

I ABSOLUTLEY HATE DIGITAL NOISE & CLUTTER

Let's face it, today, most retail traffic and business sucks. Let’s call it like it is. You need to mix it up and get in your consumer’s face. (I still firmly believe in digital, but you must have the right mix, and if print isn't in the mix....well...).

Oh, I recall the times when everyone used to receive printed inserts through the mail every week or month.

Currently, I receive inserts regularly from City Furniture, Rooms To Go, Wayfair, and other major retailers almost every week or bi-weekly, and that’s just furniture. (Both RTG & City got me with their print, between them I spent close to $5K when I moved here)

Recently, I got a beautifully crafted 24-page booklet from City Furniture promoting their Outdoor Category. That had to cost them some serious $$$. Just the fact they made that kind of investment, must make you think, right? (Ya, I get it, it’s winter in most places, but It's 81 degrees today where I live in SWFL).

The reason for this shift is clear: it's due to digital noise and clutter.

Like many others, I find that about 95% of email solicitations go straight to my trash folder. Even if they make it to my inbox, around 90% of those emails are filtered to be trashed in the future.

Unsolicited emails, Pop-up ads, and Search Intrusion are things I detest, and I believe almost everyone feels the same way.

City Furniture, Rooms To Go, Wayfair, and many other companies are aware of this trend. To cut through the digital noise and clutter, they rely on the fact that 98% of people check their mailbox daily and 77% sort through their mail immediately. (And if you have these in your store, virtually everyone will pick it up to check out your specials, etc.)

Sources: RR Donnelly Research, Statista, Vallassis Research, Internet Search 2024

Remember, the power of advertising lies in its core principles: reach, frequency, and consistency. Even if one circular doesn't immediately result in a purchase, these principles are non-negotiable.

Despite the allure of cost-effective email marketing, let's face the facts: the average response rate is a mere 0.6% - disappointingly low.

When it comes to engagement and response rates, digital channels simply can't match the impact of physical mail. Yes, mailing may seem like a hefty investment, but let's talk about ROI - it's the lifeblood of success.

Major players like City Furniture, Rooms To Go, Wayfair, and countless consumer brands swear by high-quality mail inserts for a reason - they work, backed by solid research and results. 

Think about the resources these companies have to track and measure everything. If it didn't work, they wouldn't do it.

We know print is highly effective because we have designed, printed, and distributed over 2,000,000,000 … yep that’s BILLIONS, printed inserts, direct mail, and more.

This isn't just advice; it's a battle cry for the significance of advertising communication and more sales for your store. You’ll build your brand, be able to show more, tell more, and ultimately sell more.

Again, picture water persistently dripping on stone - that's how you leave your mark.

So, be fiercely impatiently patient. Build your brand, show more, tell more, and sell more. I believe that a properly designed and strategically planned print campaign will drive traffic and ultimately sales

Print underscores the significance of reach, frequency, and consistency in marketing efforts.

Talk to our specialist, Laura Moore. She has 30 years of knowledge and experience with this category. The call and strategic information is FREE, NO STRINGS ATTACHED!

She can run you a FREE Market Profile of your business, build you a strategic plan, and explain everything you need to know about the most effective methods to reach your target markets. And it's FREE, NO STRINGS ATTACHED, NO SALES PITCH, just the facts and the opportunity outlined

info@imagineadv.com

Please, if you have comments, post them and ... 

Prove Me Wrong!

#PrintInTheMail #ROIofPrint #retail #retailtraffic #reatailsales #marketing #furnituremarketing #appliancemarketing #salesandmarketing #digitalmarketing #matressmarketing #furniturepromotion #mattresspromotion

Without a digital and social marketing strategy, your furniture website risks becoming outdated as a standalone search destination. Consumers are increasingly turning to social media and other digital platforms to find the products they desire..

Why you should talk with us about this:

Businesses must embrace digital marketing for several reasons:
Digital Transformation: Moving into the digital world is crucial for businesses to stay competitive and avoid falling behind like some companies that failed to adapt

Client Engagement and Loyalty: Social media allows businesses to engage with clients, build loyalty, and gather valuable data for adapting to trends

Brand Awareness: Digital marketing helps create brand awareness, making a business more recognizable and setting it apart from competitors

Data Insights: Social media provides businesses with valuable data about clients, helping them understand their target audience better

Content is King: High-quality content in the digital world is essential for attracting and engaging customers, establishing authority, and fostering customer loyalty

Cost-Effective Advertising: Embracing digital marketing provides businesses with cost-effective alternatives to traditional advertising, ensuring messages reach the right audience at the right time

Social Media Platforms: Utilizing platforms like Facebook, Instagram, TikTok, etc., allows businesses to build brand awareness, engage with customers, and drive sales

Influencer Marketing: Partnering with influencers can help businesses resonate with their target audience, drive sales, increase visibility, and promote key messaging effectively.

In conclusion, embracing digital marketing is essential for businesses to adapt to the changing landscape of consumer behavior, enhance brand visibility, engage with clients effectively, and stay competitive in today’s market.

Our team takes a data-driven approach by collecting and analyzing campaign data to optimize digital advertising campaigns focused on real goals. Our goal is to maximize your return on investment and eliminate advertising waste. Our digital services include:

Online Programmatic Display

Get in front of the search–use big data to sift through all online activity in your trading area and identify behaviors of people who will need your products soon! Then send attention-grabbing display and native ads often to that prospect wherever they happen to be searching on the web, not just limited to Google, TikTok, and Facebook. When that customer is ready to buy, your store will be top of mind. Measurable, affordable, and HIGHLY effective.

Email Marketing
Web Video (12 seconds each fully customized)
Social Media Marketing
SEO and Geomarketing

Contact me to learn more: info@imagineadv.com

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